Michele RichichiMichele worked for 12+ years in the field of ADAS design: at Stellantis as ADAS Global Technical Leader coordinating the task force to comply with the General Safety Regulation; ADAS Performance Manager for Maserati and ADAS Functional Integrator for FCA, launching among other projects their first L2 in camera only. Prior to Stellantis, Michele graduated with honors from Politecnico di Torino University with a degree in electronic engineering and worked at Vodafone and Magneti Marelli (ADAS R&D). Since 2022 Michele joined Standard & Poor’s Global Mobility, leading as Principal Research Analyst the market intelligence on Autonomy in Europe https://www.linkedin.com/in/michele-richichi/
Autonomy market mega-trends
Technology in the autonomy domain drives a range of vehicle functionality, from ADAS to automation to autonomous driving, and the industry continues to thrive despite challenges from the ongoing semiconductor shortage. In fact, autonomy content value per vehicle will increase substantially by a factor of 3 from today to 2034. However, different regions will experience different changes. European requirements mean more ADAS in every vehicle, while China and the USA are pushing into new technology and use cases with the support of a new generation of suppliers. Still, the challenging macroeconomic environment means struggle, consolidation and shifting expectations and timelines.