Speaker Details

Speaker Company

Nimrod Brickman



Bridging Scale and Differentiation in Autonomous Driving

The aspirations of automakers to create hands-off systems tailored to their brand identity face challenges from the practical business imperatives of timely market entry and cost-effectiveness. Striking a delicate balance between achieving scale and delivering customization requires a nuanced interplay involving perception, driving policy, and control, alongside a dynamic collaboration between supplier and carmaker. This presentation by Mobileye VP of Business Development Nimrod Brickman will discuss the complexities of designing for differentiation in hands-off driving and remaining challenges on the path from development to commercialization. Nimrod will discuss the paradigm shift that Mobileye DXP is fueling by enabling automakers to retain control of the driver experience through a new programming language that strategically splits the stack into universal and unique components.