Speaker Details

Speaker Company

Alexander Noack

Alexander Noack is managing director of b-plus technologies GmbH. Most recently, he was head of the Automotive Electronics division of b-plus GmbH, where he supported many customer projects as an expert in measurement, logging and simulation systems for driver assistance and autonomous driving systems. He acquired his experience in the automotive sector already at the end of the 90s in the development department of the former Siemens Automotive GmbH. He was also involved in the implementation and marketing of embedded systems applications for more than 10 years from 1992 to 1997. He studied communications engineering at the Regensburg University of Applied Sciences and completed an MBA program at the Deggendorf University of Applied Sciences in 2003.


High-bandwidth SerDes links for ADAS/AD – a question of standards

During test drives, data harvesting already standardized vehicle bus systems are not able to fully map the data transmission requirements for future-oriented ADAS/AD systems. Proprietary transmission solutions based on GMSL or FPD-Link have established themselves here, but were not primarily developed for automotive use. The Automotive SerDes Alliance’s ASA Motion Link and the MIPI Alliance’s MIPI A-PHY standard are emerging in this area and are competing for pole position. Since the processing of raw data is increasingly taking place on centralized platforms, transmission paths must meet automotive requirements, including increased EMC immunity to interference, long service life, low costs per receive and transmit node, or simple cable routing. This presentation shows a smart way to realize a generalist and adaptive way to harvest complex measurement setups with the best data quality